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A business relationship, established thru

conscientious consulting.

Meeting with you, to understand your goals, current resources (personnel, technology, agencies, etc), budgets, and obstacles, to develop a relevant & achievable action plan.

Isn’t it about time, to generate more sales opportunities across three prospect areas - DIGITAL (the online experience, from CTA thru CRM), IN-RETAILER (experiential and unique), and throughout OWNERSHIP (generating repeat and referral business).

OPERATIONS

    • Modern ‘Digital’ Retailing

    • Lead Handling

    • Data Mining

    • Recruiting & Retention

    • Business Model Optimization

      … and more

MARKETING

    • Customer Loyalty/ Rewards

    • Lead-Source Assessment (Attribution)

    • Digital Inventory Merchandising

    • Digital Properties (Google, Apple, etc)

SaaS (Software as a Service)

    • CRM

    • Video in Lead Response

    • Data Analytics

    • Website UX/ UI Review

    • Website Tools (chat, payment process, etc)

Focusing on You and Your Consumers

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Focusing on You and Your Consumers *

How effective are you, in the road to the sale, the sales funnel, the profit pipeline ... and the question is - how well are you delivering on it?

While you surely deliver a fabulous service and product, in all the steps prior, are you optimized to communicate your value-proposition effectively?

Let’s optimize your first impression, your digital footprint, your sales messaging, and more.

Consultations include observations, feedback, goal-setting, and monitoring recommendations with the goal of increased sales opportunities :

  • Develop prospect engagement

  • Increase contact and appointment set/show rates

  • Define repeat & referral sales

  • Improve customer retention

  • Optimize software as a service (SaaS) - aka, CRM, DRt, schedulers, etc

Consultations create separation from the competition, via differentiation in communication, so that you look, sound, and feel different from other retailer experiences.

Board Room Presenting Sales

01 — Defining Variables to Success

SEM/SEO/PPC -> UX/UI -> CTA -> MS -> CRM -> ELMS -> GA = More Sales Opportunities.

In the circuitous route of attempting to influence the behavior of consumers (psychological, social, emotional factors), identifying the area of greatest impact in the ‘road to the sale’ (aka, meet and greets are important - trial closes are more important), likely yield the most significant ROI. Addressing what might appear to be minor issues (especially in the early or late stages of a purchase), may be the simplest solutions that reduce friction and in return, increase the odds of consummating the transaction. Let’s define the most common path from prospect to customer and optimize the interactions associated with your products and services.

AKA - even if you don’t know what the initials mean, if you’re confident to critique your prospecting & customer retention strategies & SaaS, let’s talk

02 — Customer Relationship Management (CRM)

Running sales through your CRM -> like running a marathon in dress shoes; rather that than bare-foot? Then let’s connect.
While you may not be able to affect the UI of your CRM, you’ve got direct influence over several critical areas, including but not limited to, the contact schedule & content, reporting, and data segmentation. With the NEREUS DIRECT F.I.T. Model, we’ll identify the impressions being made in your contact schedule, the level of influential direction of prompts & requests, in addition to defining next-steps and expectations of your sales cycle.

AKA - even if you don’t have a CRM, if you’re confident to assess the messaging of your prospecting phone calls, emails, text messages, etc, let’s talk.

03 — People & Personnel

The second most common complaint expressed by business leadership and owners -> I can’t find or keep good people.
The NEREUS DIRECT R.I.O.T. Model tackles the methodology of generating hand-raisers with qualifications, married to an interview process, to discover individuals who complement the profile of your organization’s culture and mission. Next steps include defining your onboarding and ongoing support process & resources - aka, hire, train, retain. Lastly, document objectives and as much, the path(s) to success.
Defining “who, does what,” to ensure people perform the duties of the role, to meet your organization’s expectations and retail goals.

AKA - even if your staff adores you, if you’re confident to consider different business models, let’s talk.

04 — Impressions 24/7/365

Beyond eliciting an emotion from prospects during their digital investigatory phase, your website may likely be the second step in making an impression on prospects new to your business.  Asking yourself what could possibly be the first step the prospect experiences … the first digital impression?   Frankly, there are several:

  • Google Business Profile - imagery,m imagery, imagery (cause a picture's worth ...), reviews, listings, and more.

  • Apple Business Connect - rumor has it a lotta people have iPhones.

  • and - wait for it - seriously - (while you’ll likely chuckle), Bing Places:  WHY?! Because of professional settings (lawyers, accountants, etc), where Microsoft is the default system. Interestingly, retailers who have PPC budgets with Google often see as many click-thrus as individuals using Bing search and Bing Places (bonus: the last two solutions are free).

  • Lastly, what about Specialty Listing Sites relevant to your industry - Yelp, Amazon (duh), fitness, automotive, professional services, etc

AKA - even if you don’t have a dime for digital or traditional marketing, if you’re confident to measure the impressions being made my digital properties, let’s talk.

… or, perhaps still not quite convinced of my communication capacities? In that case … ->

Start a new relationship with your prospects & customers now.

Online, in-Retailer/Showroom, and throughout ownership!